TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has reported that millions of global viewers saw the TAAT logo during the June 6, 2021, boxing match between world champion boxer Floyd Mayweather and internet personality Logan Paul. TAAT was a sponsor of the event. As a result, Mayweather’s entourage wore baseball hats displaying the TAAT logo before, during and after the fight. In addition, Mayweather posted a video clip on his Instagram account in which he introduces TAAT to his 26.3 million followers. The boxing event was held at the 65,326-seat Hard Rock Stadium in Miami, Florida. The match saw an unprecedented level of pay-per-view demand, actually overwhelming Showtime’s servers. The company reported that during the weekend of the fight, it saw a spike in requests for free sample packs of TAAT, with requests increasing by more than 15 times compared to weekends in May 2021. “Our sponsorship of Floyd Mayweather’s entourage has led to the greatest visibility for the TAAT brand since its inception,” said TAAT CEO Setti Coscarella in the press release. “Not only did millions upon millions of smokers aged 21+ around the world see the TAAT logo on the baseball hats of his team members on the PPV stream and through various other media, Mr. Mayweather also posted a video on his Instagram timeline and story introducing TAAT, describing how it aligns with his philosophy towards competitiveness and greatness. In addition to significant traction on our web properties, which has converted to new user engagement as well as a spike in purchases and sample pack requests, we have also started to receive sponsorship interest from other notable figures in combat sports, a category in which we intend on building a brand presence going forward based on the success of our sponsorship of Mr. Mayweather’s team.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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