TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) shipped an initial purchase order to a Peach State Distributor (“PSD”) in Georgia last week; the entire shipment of 15 TAAT(TM) master cases, which was delivered on June 24, 2021, was sold out before the product arrived. The purchase order was part of a company initiative to test the state of Georgia as the next market for a full-scale launch of TAAT, which is an alternative to tobacco cigarettes. The announcement noted the move complements TAAT’s presence in more than 250 retailers in the state of Ohio. The PSD convenience wholesaler has a 1,200-store network, with 90% of its stores located in Georgia; other locations are in North Carolina, South Carolina and Alabama. The announcement noted that the product would be distributed in Georgia and North Carolina, which would become the first official retailers of TAAT on the East Coast. “As we continue to build a brand in the $814 billion global tobacco industry, we have attracted the attention of several distributors across the country through both cold approaches and warm referrals from existing business relationships,” said TAAT CEO Setti Coscarella in the press release. “We chose Georgia as the next market in which we will officially launch TAAT for several strategic reasons, one of which is PSD’s impressive ability to lead commercialization efforts for emerging alternative products similar to TAAT. Further, in addition to the fact that Georgia and Ohio have about the same population size, both states share borders with five other states. Just as launching TAAT in Ohio made the product accessible to smokers aged 21+ in the bordering states of Michigan, Indiana, Kentucky, Pennsylvania and West Virginia, launching TAAT in Georgia provides similar opportunities in Florida, North Carolina, South Carolina, Tennessee and Alabama. TAAT has only been available for purchase at retail for about 200 days now, and retailers in our second expansion market have already bought out 100% of our first shipment to our initial distributor before it even arrived. I believe this is a very positive indicator of our potential as we seek to widen our footprint in the United States this year.”
To view the full press release, visit https://nnw.fm/BzUeo
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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