TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2), announced that it had entered into a letter of intent (“LOI”) for distribution rights for its flagship brand TAAT(TM) Original, Smooth and Menthol cigarette alternative. The agreement with Green Global Earth Ltd. (“GGE”) gives GGE the right to be the exclusive distributor of TAAT in the United Kingdom and Ireland. TAAT also announced that Green Global Earth has placed a €100,000 order for an initial supply of the innovative tobacco-free, nicotine-free cigarette alternative. Based on the agreement, TAAT will be distributed through GGE’s existing wholesale network and will be offered to adult-age smokers as an alternative to existing combustible tobacco products. “Expansion launches in the CPG category need to be conducted passively, so as to ensure the product is optimally positioned in its new markets,” said TAAT CEO Setti Coscarella in the press release. “Although we believe TAAT(TM) is generally relevant to those out of the more than one billion tobacco users worldwide who aspire to leave nicotine behind, entering a new region is a complex task based on the nuances of each market in economic and competitive terms, as well as the general attitudes towards alternatives to products such as tobacco cigarettes. We are pleased to have an accomplished and well-connected wholesaler such as GGE on our side, and it is an exciting development for us to have received our first purchase order for overseas shipment as we seek to commercialize TAAT(TM) internationally for the first time.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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