Streamlytics, the largest first-party data provider of African American cross-platform activity, has hit another key target in its meteoric rise to provide data. The company announced that it hit 1 billion ethically sourced data points from today’s most used platforms. The company has seen remarkable growth this year, beginning with 58 million data points and then reaching 175 million data points by quarter two. In July the company hit a quarter-billion data points and then proceeded to more than double that number by early September. The company noted that September numbers alone represented a 60% increase over August numbers with almost 100 million new data points processed. Streamlytics is emerging as a leader in community-driven data, a new category created in response to companies and consumers looking for privacy-first solutions. “As part of our growth strategy in 2021, we’ve increased the amount of data processed significantly, continuing to make us the largest first-party provider of African American data,” said Streamlytics founder and CEO Angela Benton. “Increasingly, conversations on the importance of data privacy have become commonplace. But few companies have actively acquired, unified and anonymized data at this scale in a spirit of inclusiveness for communities while supporting business growth. We’re excited to lead and witness this rapidly expanding and changing space.”
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About Streamlytics
Streamlytics unifies consumer data from today’s fastest-growing communities across popular platforms spanning over half a billion data points. The company ethically unlocks the power of actual usage data directly from the source and helps companies grow by enhancing their first-party data strategy across sales, marketing, product and artificial intelligence. Notably, Streamlytics is minority-owned and women-led (the entire executive leadership is female). The company’s founder and CEO, Angela Benton, has been recognized as one of Fast Company’s 100 Most Creative, Inc. Magazine’s Female Founders 100, ADWEEK’s Women Trailblazers, Goldman Sachs’ 100 Most Intriguing Entrepreneurs and Business Insiders’ 25 Most Influential African Americans in Technology. For more information about the company, visit www.Streamlytics.co.
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