Streamlytics is a provider of ethical, people-powered data from today’s fastest-growing communities across the United States spanning millions of data points. “The rise of data-driven marketing and the need to personalize and launch targeted ad and product campaigns has become increasingly critical in terms of both improving a service offering’s quality and driving stakeholder engagement. Streamlytics’ business model has been conceptualized as a means of enabling customers and private individuals to monetize their data by bundling their anonymized information to platforms, selling access to interested counterparties,” reads a recent article discussing the company. In addition to providing invaluable and often inaccessible customer insights and feedback, Streamlytics’ founder and CEO Angela Benton believes the company’s data offering is essential in terms of decreasing the amount of inherent bias present within artificial intelligence. “If [the] algorithms within the AI ecosystem aren’t trained on data that is diverse, that correctly represents the gender and ethnic makeup of the world we live in today, that for me is the bigger problem,” said Benton. “That’s how you end up with bias. To me, that’s the bigger implication of why data is so important.”
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About Streamlytics
Streamlytics provides ethical, people-powered data from today’s fastest-growing communities across the United States spanning millions of data points. Streamlytics unlocks the power of actual usage data, reflective of how people create data today — across all types of platforms simultaneously, not by rigid panels or unethical tracking. For more information, visit the company’s website at www.Streamlytics.co.
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