Starco Brands (OTCQB: STCB), a company with an unwavering mission to invent and acquire consumer products and brands with behavior-changing technologies that spark excitement in the everyday, was featured in the latest episode of Bell2Bell Podcast. The podcast is part of IBN’s sustained effort to provide specialized content distribution via widespread syndication channels. Ross Sklar, CEO of Starco Brands, joined the program to discuss the company’s business model, operating markets and its approach to building an innovative portfolio. “One of our first products that we launched was Winona(R) Popcorn Spray … We developed it because we analyzed the proverbial popcorn bay at retail. In that bay, there’s just not a lot of technology,” Sklar said. “We’ve got a lot of capability in cooking sprays, and we thought about how to dig in with the consumer and provide a sensory experience that maybe they haven’t had. The thesis of the product was that when someone has a bowl of popcorn, they take their seasoning and shake, shake, shake, then it’s all at the bottom of the bowl. Now, you can spray and have tremendous coverage rates with this beautiful smell. You can really almost mimic theater-style popcorn at home. That was a really interesting sensory proposal and disruption in the category… When we went to the buyers and said, ‘Hey, we have innovation,’ they were thrilled.”
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About Starco Brands, Inc.
Starco Brands invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include: Whipshots(R), the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona(R) Popcorn Spray, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas spanning eight product categories with limitless innovation potential. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit www.StarcoBrands.com for more information.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://nnw.fm/STCB
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