SRAX (NASDAQ: SRAX), a provider of digital-marketing and consumer data-management technology products, provides a win-win solution to the seekers and holders of big information in today’s digital age. Its BIGtoken platform provides a transparent solution that compensates users while providing fee-based access to marketers. The ability to own and monetize one’s own information strikes a chord with BIGtoken users, as highlighted in a recent article that reads, “Dubbed by some analysts as the new ‘oil’ powering the digital economy, the importance of data is now reaching mainstream consciousness where consumers are increasingly becoming aware that their data is generating billions of dollars for marketers. Encouraged by SRAX’s message to ‘take back what’s rightfully yours,’ over 16.7 million users answered that call by downloading the BIGtoken application and selling their data in exchange for cash and gift cards.”
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SRAX is a digital-marketing and consumer data-management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends, and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit www.SRAX.com.
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