SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announced BIGtoken Lightning Insights, a new solution that gives brands the power of knowledge by returning robust audience insights in just hours. According to the update, with BIGtoken Lightning Insights, brands can target and access very niche groups through 10,000 unique points of segmentation and augment their inquiries with additional data points including location and purchase history. These actionable audience insights can be delivered in hours, not days, which is what sets BIGtoken apart. “These are difficult times for the world at large. In just a few months, the lives of millions of people have experienced radical change, and now more than ever, understanding your consumers’ points of view is critical,” Kristoffer Nelson, co-founder of BIGtoken and COO of SRAX, said in the news release. “We want to do our part by helping brands gain clarity during this time of uncertainty. With BIGtoken Lightning Insights, brands can collect information from their target consumers on their current challenges, needs, perspectives, values, and habits—and act on it. Together, we can overcome uncertainty.”
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About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
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