SRAX (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies, has reported that a major CPG company activated BIGtoken’s proprietary consumer panels to create drive purchases of a new product. Built by SRAX, BIGtoken allowed a large global food and beverage company to create an insight-driven, digital campaign that outperformed all other marketing tactics used by the company. The outcome of the campaign — a 45% purchase lift at participating stores — was made available through a case study. The case study reports that, as a result of using the BIGtoken platform, this campaign had the highest recall rate of all channels, outperforming in-store tactics and other digital offers. “This new case study underscores the sheer power and capacity the BIGtoken platform has in identifying real purchase intenders within niche markets and then building those audiences at scale,” said BIGtoken EVP George Stella in the press release. “We leveraged the full scope of the platform for this major CPG company from activating against our panel insights-driven audiences to measuring campaign effectiveness on purchase intent. BIGtoken is a closed loop solution, which is what makes this platform unlike any other.”
To view the full case study, visit http://nnw.fm/EIY20
To view the full press release, visit http://nnw.fm/m9PdW
About SRAX Inc.
SRAX (NASDAQ: SRAX) is a financial technology company that unlocks data and insights for publicly traded companies. Through its premier investor intelligence and communications platform, Sequire, SRAX allows companies to track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information about the company, visit www.SRAX.com and www.MySequire.com.
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