Digital-marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) is strategically positioned to fast-track the growth of its BIGtoken consumer-driven data marketplace after its recent entrance into a secured term loan with an affiliate of B. Riley Financial Inc. Details of the transaction are available in SRAX’s current report on Form 8-K (http://nnw.fm/4mNhq). An article discussing the company reads, “BIGtoken is a unique offering in the digital marketing space that offers solutions for consumers who are increasingly becoming aware of the value of their data. The platform allows users to own and earn from their data, providing everyone in the ecosystem with choice, clarity and reimbursement, in addition to generating reliable data sets that can be sold to marketers. . . . ‘We are excited to partner with B. Riley. The team is experienced and will help us take the next steps in executing our plan,’ SRAX founder and CEO Christopher Miglino stated in a news release. ‘This financing will help fuel growth as both BIGtoken.com and SRAXir.com are gaining traction in their goals to be the leaders in their respective data businesses.’”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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