SRAX (NASDAQ: SRAX), a digital marketing and consumer-data-management technology company, enables consumers to own their own data and be compensated for the release of that date. An article discussing the company reads, “SRAX’s focus is its consumer-powered, data-management platform that rewards consumers while enabling businesses to obtain fully informed, consumer opted-in data. Also issues of privacy and data ownership are of increasing concern to consumers. They expect to keep data private as privacy laws on both the state and federal level are putting the value and control of data back in the hands of consumers. Social platforms such as Facebook, Twitter, Snapchat, LinkedIn and others are facing backlash from consumers over privacy concerns. . . .SRAX’s BIGtoken solution enables consumers to own their own data and get remunerated for the release of their data. With BIGtoken’s secure platform, consumers have control over what data is shared, who can buy it and how it’s used (http://nnw.fm/6jWnH). Furthermore, businesses gain consumer data that is passed through numerous layers of verification for premier accuracy.”
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About SRAX
SRAX is a digital marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring-revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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