SPYR (OTCQB: SPYR) (dba SPYR Technologies), a technology company whose subsidiary, Applied Magix Inc., develops and resells Apple(R) ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets, today announced that its marketing campaign, which consists of both 30- and 60-second TV commercials, will air in additional markets to further broaden viewership. According to the update, TVA Media Group (“TVA”) and BB3 Advertising started a dynamic TV ad campaign for MagixDrive, Applied Magix’s wireless CarPlay device. TVA began the campaign by placing test airings of the commercials on different channels and timeslots during the week of Dec. 27, 2021. TVA estimates that the commercials were seen by more than one million viewers. The MagixDrive campaign has moved into its next phase by increasing the frequency of aired ads and continuing to focus on audiences that best fit the demographic profile of a “perfect customer” and expanding it to those who fit within a broader profile of interest. “We continue to enjoy working with such talented and experienced organizations like TVA and BB3,” said Dr. Harald Zink, CEO of Applied Magix. “This has turned out to be an extremely valuable partnership. With their help, we have created an exciting advertising campaign that we expect to be a success.”
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About SPYR Inc.
SPYR is a technology company which, through its subsidiary, Applied Magix Inc., develops and resells Apple(R) ecosystem compatible products with an emphasis on the growing multibillion-dollar IoT smart home and connected car markets. SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (“AI”) and smart-technology products. Investors can learn more about SPYR and Applied Magix at https://ir.spyr.com.
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