PIXELYNX, the new music metaverse gaming platform created by musicians and technologists Joel Zimmerman (aka deadmau5) and Richie Hawtin, has revealed the name of its first mobile game — ELYNXIR — along with branding for the game created by award-winning creative director Joe Perez of WØRKS. According to the announcement, ELYNXIR was unveiled yesterday at the Niantic Lightship Summit in San Francisco by PIXELYNX CEO and Co-Founder Inder Phull in front of a packed house of augmented reality developers and executives. In addition, Niantic announced an investment in PIXELYNX at the conference. “ELYNXIR introduces an entirely new level of creative immersion and gameplay in the music metaverse. It’s a world built on the premise that artists and fans want fun and exciting new ways to interact and drive culture together,” said Phull. “We knew that collaborating with Joe and his team at WØRKS, with all of their experience creating iconic album art and merch for artists and campaigns for fashion brands, was key to helping us bring our vision to life and to music fans everywhere.”
To view the full press release, visit https://nnw.fm/D66YL
PIXELYNX is a new gaming venture that has been created by iconic musicians and technologists Joel Zimmerman, aka deadmau5, Richie Hawtin, aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap), and Inder Phull. The company, based in London and Los Angeles, is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences. Learn more at www.PIXELYNX.io.
NetworkNewsWire (NNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) NetworkNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
To receive SMS text alerts from NetworkNewsWire, text “STOCKS” to 77948 (U.S. Mobile Phones Only)
For more information please visit https://www.NetworkNewsWire.com
NetworkNewsWire is part of the InvestorBrandNetwork