Nike (NYSE: NKE), the world’s leading designer, marketer and distributor of authentic athletic products, was featured in a recent analysis report that discussed a surge in digital purchases that has significantly driven its revenue. The report, written by LikeFolio Founder Andy Swan, reads, “Last quarter, Nike was dinged after reporting a net loss as store closures, lack of sports/recreation activities and shipping/return-related expenses put pressure on profits. BUT digital purchases increased 75% YoY, comprising 30% of total revenue (and prematurely hitting 2023 digital goals). LikeFolio data confirms that this direct-to-consumer activity continues to grow. Mentions of ordering from Nike or using one of its apps (like ‘SNKRS’) increased more than 250% in the last 90 days vs. prior year.”
For more information, visit www.Investors.Nike.com.
About Nike Inc.
Nike, based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned Nike subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit www.Investors.Nike.com.
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