Nextech AR Solutions (OTCQB: NEXCF) (NEO: NTAR) (CSE: NTAR) (FSE: N29), a leading provider of virtual and augmented reality (“AR”) experience technologies and services for eCommerce, education, advertising, conferences, and events, today announced that the company has joined the Interactive Advertising Bureau’s (“IAB”) AR Board. IAB is the leading trade association with more than 650 media companies, brands and technology firms responsible for selling, delivering and optimizing digital ad marketing campaigns. “Joining the IAB’s AR Board is another indication of Nextech AR’s investment in becoming the leader in the emerging AR/3D ad industry. As members, we will be able to participate in a variety of industry-facing committees, which are responsible for creating industry standards and best practices, in addition to providing Nextech with an opportunity to showcase our own technology and insights,” said Nextech AR’s President of Advertising, Hareesh Achi. “The growth in online eCommerce has created opportunities for brands and products to differentiate through immersive digital experiences and foundationally transform how they reach their target audience through online advertising. Nextech’s AR technology, virtual events platform and AR ads are going to enable the industry for this advertising digital transformation in not only reaching the audiences but also enabling that product or brand interaction with its audiences.”
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About Nextech AR Solutions Corp.
Nextech is one of the leaders in the rapidly growing augmented reality market estimated to grow from $10.7 billion in 2019 and projected to reach $72.7 billion by 2024 according to Markets & Markets Research; it is expected to grow at a CAGR of 46.6% from 2019 to 2024. The company is pursuing four verticals: Virtual Experience Platform (“VXP”), an advanced augmented reality and video learning experience platform for events; ARitize(TM) for eCommerce; ARitize 3D/AR advertising platform, the industry’s first end-to-end solution whereby the company will leverage its 3D asset creation into 3D/AR ads; and ARitize Hollywood Studios, a project that produces immersive content using 360 video and augmented reality as the primary display platform. For more information about the company, please visit www.NextechAR.com.
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