Mohawk Group Holdings’ (NASDAQ: MWK) co-founder and CEO, Yaniv Sarig, recently appeared on DojoLIVE!, a lively podcast and interview forum that brings together a broad roster of technology, business and thought leaders from a wide range of software companies and startups. According to the update, the broadcast, titled “AI and Machine Learning Revolutionize Consumer Packaged Goods,” is available for on-demand viewing on the DojoLIVE! website. During the interview, Sarig discussed ways that AI and machine learning are being used to change consumer packaged goods, particularly in the e-commerce space. “The way consumers shop is dramatically changed online. In traditional brick-and-mortar retail … we had to rely very heavily on what brands told us,” Sarig said during the episode. “What we’re seeing today, if you look at how consumers are shopping in the online retail platforms, they’re actually using data in a very heavy way. They’re doing their own due diligence on products. … A lot of what Mohawk is doing is building a data engine that is trying to understand trends in how consumers are searching for products. … With that data, we can come back and compile a better product that could iteratively grab more market share and, more importantly, better answer customer demand.”
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About Mohawk Group Holdings Inc.
Mohawk Group Holdings, together with its subsidiaries (“Mohawk”), is a rapidly growing technology-enabled consumer products company that uses machine learning, natural language processing and data analytics to design, develop, market and sell products. Mohawk predominantly operates through online retail channels such as Amazon and Walmart. Mohawk has 12 owned and operated brands and sells products in multiple categories, including home and kitchen appliances, kitchenware, environmental appliances (i.e., dehumidifiers and air conditioners), beauty-related products and, to a lesser extent, consumer electronics. Mohawk was founded on the premise that if a company selling consumer packaged goods was founded today, it would apply artificial intelligence and machine learning, the synthesis of massive quantities of data and the use of social proof to validate high-caliber product offerings as opposed to over-reliance on brand value and other traditional marketing tactics. For more information, visit the company’s website at www.MohawkGp.com.
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