Marijuana Company of America (OTC: MCOA), an innovative hemp and cannabis corporation, this morning announced that H Smart, Inc., a wholly-owned subsidiary of the company, has engaged Kim Castle of Verve Integrative to produce a market strategy and manage a direct response television (“DRTV”) ad campaign to promote its hempSMART™ product line. The company intends to air the resulting television commercial for the hempSMART™ Pet Drops on cable networks in select regions nationally this summer. The company’s budget for the DRTV program is approximately $100,000. MCOA believes that, together with its recently announced EPCO direct sales marketing campaign, the DRTV marketing campaign should result in increased hempSMART™ product sales in Q3 and Q4 2018. “Kim’s experience gives us an excellent opportunity to greatly expand the marketing strategy for the hempSMART™ brand and product line. We are honored that the hempSMART™ product line will be managed by her and the Verve Integrative team. We look forward to the new television commercial airing this summer,” MCOA CEO Donald Steinberg stated in the news release.
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About Marijuana Company of America, Inc.
MCOA is a corporation which participates in: (1) product research and development of legal hemp-based consumer products under the brand name “hempSMART™”, that targets general health and well-being; (2) an affiliate marketing program to promote and sell its legal hemp-based consumer products containing CBD; (3) leasing of real property to separate business entities engaged in the growth and sale of cannabis in those states and jurisdictions where cannabis has been legalized and properly regulated for medicinal and recreations use; and, (4) the expansion of its business into ancillary areas of the legalized cannabis and hemp industry, as the legalized markets and opportunities in this segment mature and develop. For more information, visit the company’s website at www.MarijuanaCompanyofAmerica.com.
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