Kaival Brands (NASDAQ: KAVL), the exclusive global distributor of products by Bidi(R) Vapor LLC, including the BIDI(R) Stick disposable electronic nicotine delivery system (“ENDS”), is partnering with Koupon to create an electronic engagement program involving Koupon’s digital promotion platform. The focus of the partnership will be to increase consumer insights and digital offers, including offering incentives to customers based on purchasing habits, giving adult-age users the opportunity to experience the device and its unique qualities. According to the company, to objective is to better serve the company’s 21-plus age group, enabling age-verified adult consumers access to digital promotions powered by Koupon. Those users can then redeem the offers at retail outlets within Bidi Vapor’s distribution network; the benefits increase over time as calculated by the Koupon platform. “Working with Koupon will facilitate a greater communication with adult users of our products,” said Kaival Brands president and CEO Niraj Patel in the press release. “We hope to better understand their needs and facilitate the purchase of our premium product. . . . Koupon’s age-restriction policies align with our goals. We have always focused on keeping our products out of the hands of minors.”
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About Kaival Brands Innovations Group Inc.
Based in Grant, Florida, Kaival Brands is a company focused on growing and incubating innovative and profitable products into mature and dominant brands in their respective markets. The company’s vision is to develop internally, acquire, own or exclusively distribute these innovative products and grow each into dominant market-share brands with superior quality and recognizable innovation. Kaival Brands is the exclusive global distributor of all products manufactured by Bidi Vapor. For more information about the company, visit www.KaivalBrands.com.
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