iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced the release of a report analyzing how the novel coronavirus (COVID-19) outbreak has affected the online behavior of Chinese netizens. According to the update, the report utilizes data from iClick’s proprietary market intelligence platform, iAudience, and provides a clear illustration of how the mindset of Chinese netizens has changed at different stages of the epidemic. Over 300 million Chinese internet users followed health-related topics online in 2019. At the start of the epidemic in December of last year, keywords relating to the novel coronavirus increased significantly, with over 40 million users searching for or viewing virus-related topics and content. The data shows a rapid increase to this figure at the beginning of February, only beginning to decrease in early March.
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About iClick Interactive Asia Group Limited
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in ten locations worldwide including Asia and Europe. For more information, please visit: ir.i-click.com.
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