iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited (“CMRS”). CMRS, a leading marketing automation solution provider based in Hong Kong, owns proprietary technology designed to aggregate data from multiple sources to help companies offer improved customer relationship management (“CRM”) services. Through the planned acquisition, iClick anticipates being able to enhance its already full product offerings, specifically for cross-border customers marketing into China. In addition, iClick expects that CMRS’s proven profitability, resources and potential to cross-sell iClick products will strengthen iClick’s Enterprise Solutions’ bottom line. The planned acquisition, comprised of cash and iClick American depositary shares, is subject to customary conditions. “We’re delighted to announce this deal between iClick and CMRS, which brings together two of the region’s leading innovative marketing solution providers,” said iClick co-founder and CEO Jian “T.J.” Tang in the press release. “By tapping into CMRS’s strengths in CRM, social media and cross-channel marketing automation, iClick will be able to expand the scope and effectiveness of our fast growing integrated enterprise and marketing solutions offerings. We are confident that this partnership will significantly enhance our ability to help brands adapt and succeed in today’s rapidly digitalizing market environment.”
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About iClick Interactive Asia Group
iClick Interactive is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, the company’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in 10 locations worldwide including Asia and Europe. For more information about the company, please visit www.iClick.com.
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