Home Bistro (OTC: HBIS), a leading online meal delivery platform that offers celebrity chef-inspired, gourmet and lifestyle ready-made meals, today announced that it has retained public relations firm Alab Group, known for its work across hospitality, food and lifestyle initiatives, to assist in the development of new brand strategies. Under the collaboration, Alab will work with an initial focus on Home Bistro to oversee, develop and execute an overarching communication strategy with a secondary phase to support the Model Meals’ brand. “Our new relationship with Alab is extremely important to the company’s continued growth,” said Home Bistro’s Chief Marketing Officer Danika Brysha. “Given their expertise and proven abilities, over the next few months we expect to further strengthen our celebrity-chef focused brand presence, increase visibility for Home Bistro and Model Meals on a national level, and increase sales and new customer acquisition through a variety of public channels. This is an important next step in the evolution of the Home Bistro platform and Model Meals brand, and we are looking forward to the success of this meaningful partnership.”
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About Home Bistro Inc.
Home Bistro is a leading online platform that provides for the creation, production and distribution of direct-to-consumer, heat-to-eat, celebrity chef inspired gourmet meals, which currently include inspirations developed by “Iron Chef” Cat Cora, Ayesha Curry, “Hungry Fan” Chef Daina Falk, “Master Chef” Claudia Sandoval, “Top-Chef All-Star” Richard Blais, Celebrity Pastry and Dessert Chef Melanie Moss, and soon to launch celebrity chefs Roblé Ali and Priyanka Naik. Home Bistro’s Model Meals lifestyle brand is a Whole30 and Paleo approved, ready-to-eat, meal prep service, offering a weekly rotating menu that is prepared by professional chefs, using only the highest quality ingredients available, sourced responsibly and locally, and delivered in sustainable, eco-friendly packaging. For more information, visit www.HomeBistro.com.
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