ECGI Holdings (OTC: ECGI), a diversified holding company targeting innovation-led sectors, announced that its investment arm, Uplist Ventures, has completed its first deal by backing AI and 3D computer vision startup TrueToForm. The startup, also backed by MassChallenge, Dartmouth Angels, and Chicago Booth Angels, offers a patented AI body scanning platform designed to reduce e-commerce apparel returns—a $38 billion problem—by creating 97%-accurate digital avatars. ECGI’s own Pacific Saddlery brand already uses TrueToForm for custom fittings. With over 50 clients and a pipeline of 25 brands, TrueToForm is scaling fast. ECGI executives said the deal signals the company’s strategy to support high-impact founders across AI, blockchain, and health tech.
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About ECGI Holdings Inc.
ECGI is a diversified holding company with a distinctive portfolio encompassing viticulture and luxury fashion. The company owns and manages a five-acre vineyard in Lake County, California, specializing in cultivating Petite Sirah, known for its bold and rich character, which aligns with the growing demand for unique and high-quality wine experiences. In the fashion sector, ECGI has strategically invested in Pacific Saddlery, a premier manufacturer and retailer of luxury equestrian tack, apparel and accessories. This unique blend of wine and fashion investments reflects ECGI Holdings’ commitment to delivering sophistication and innovation across diverse markets, positioning the company as a distinctive player in the intersection of technology, viticulture and luxury lifestyle. For additional information, please contact the company at info@ecgiholdings.com.
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