DraftKings’ (NASDAQ: DKNG) mainstream accessible non-fungible token (“NFT”) ecosystem received enormous fanfare as all five Tom Brady Premier Preseason Access Collection drops provided by Autograph sold out immediately. According to the update, each respective drop across the Carbon, Platinum, Emerald, Sapphire and Ruby editions were all purchased instantly via primary sales at accessible prices ranging from $12-$100. Also seeing tremendous engagement, the secondary transactions market saw thousands of users list and sell NFTs amounting to over $1 million in gross merchandise volume (“GMV”). “Our goal is to build a highly accessible experience that introduces millions to the world of digital collectibles through DraftKings Marketplace, and so I would like to thank our community for the tremendous support of yesterday’s opening day drops,” said Matt Kalish, co-founder and president of DraftKings, in the Aug. 12 press release. “The feedback on user experience has been overwhelmingly positive, with fans queueing up to be a part of this initial NFT drop at multiples of the supply offered. This was an absolute success and important first milestone toward meeting our long-term objectives for the platform.”
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About DraftKings Inc.
DraftKings is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’ daily fantasy sports product is available in 7 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR, PGA TOUR and UFC as well as an authorized gaming operator of the NBA and MLB, an official sports betting partner of the NFL, an official betting operator of PGA TOUR and the official betting operator of UFC. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network Inc. (“VSiN”), a multi-platform broadcast and content company. For more information about the company, visit www.DraftKings.com.
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