Chalice Brands (CSE: CHAL) (OTCQB: CHALF), a consumer-driven cannabis company in the medicinal and recreational marijuana market segments, is building a strong presence in Oregon. This presence allows interested Oregonians to test the cannabis cooling theory captured in a Chalice magazine article titled “Cannabis Is Cool.” The theory states that: “Cannabinoids, compounds found in cannabis, can interact with the hypothalamus and endocannabinoid system and subsequently impact temperature regulation while also occupying the vanilloid receptor family (TRPA-1, TRPM8, etc.). . . . Thanks to our interest in cannabis, we know the vanilloid receptors alter our perception of heat and pain and, therefore when also engaged by cannabinoids, may numb our sensation of heat and feeling hot.” The article came as the West was experiencing record heat levels, with temperatures topping 100 degrees in California, Oregon, Arizona, Nevada and Utah. While Chalice calls for people to be reasonable and intelligent adults by making sure they drink water and finding shade or air conditioning, the company also offers this suggestion: “Beat the heat this summer with temperature-fighting cannabis. . . . If this is another excuse to consume a little bit more cannabis, we’ll take it!”
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About Chalice Brands Ltd.
Chalice Brands is a premier consumer-driven cannabis company specializing in production, processing, wholesale, distribution and retail, with 12 dispensaries in Portland, Oregon. The company is committed to developing a dynamic portfolio built around the recognized brands of Chalice Farms, with a focus on health and wellness. Chalice Brands operates nationally through Fifth and Root and has operations in Oregon and California. Visit https://Investors.ChaliceBrandsLtd.com for regular updates.
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