A recent analysis report provided insight into consumer macro trends in the gaming sector. The report, written by LikeFolio Founder Andy Swan, reads, “First-time gaming mentions increased 170% in the past 30 days vs. prior year. These remain significantly elevated since peaking in March. Generic gaming mentions surged from March-May, and are now normalizing slightly higher YoY: +4%. This is an ENORMOUS shift and behavior adoption spark…that seems to be sticking. And it can absolutely be expected to ripple into other industries. Take a look at the Purchase Intent growth in the last 30 days vs. prior year for companies with a dog in the gaming fight, ranging from game makers, graphics card producers, and even PC supplies. Every single one of these stocks have recorded at least double-digit gains year-to-date: NVDA: 121.5%; HEAR: 96.8%; LOGI: 49.8%; NTDOY: 38.1%; MSFT: 37.7%; ATVI: 37.6%; TTWO: 37.6%. *All based on 9/3 intraday price vs. 1/2/2020 close. The key takeaway here: it’s extremely powerful (and profitable) when investors understand the drivers of consumer behavior.”
About LikeFolio
LikeFolio analyzes social media data to accurately predict shifts in consumer spending behavior before it becomes news on Wall Street or in the corporate boardroom. For more information, visit www.LikeFolio.com.
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