Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment (NASDAQ: AESE), has inked a deal with GRID, a leading esports data provider. The contract marks the first time Allied Esports has offered the use of data and video rights for the enhancement of regulated consumer betting. The agreement covers the monetization of data and video rights to Allied’s popular Counter-Strike: Global Offensive (“CS:GO”) Legend Series events. Set to launch on Monday, Aug. 31, 2020, with the VIE.gg CS:GO Legend Series tournament, the deal will be integrated into Legend Series events to provide real-time, official data to regulated bookmakers and sports-betting platforms; in addition, the contract includes options to add supplementary programming from Allied Esports. “The interest and growth of esports wagering creates an incredible amount of value around secure, official statistics, and we’re excited to partner with GRID to deliver an enriched, data-driven version of our Legend Series events to an even broader audience,” said Allied Esports Entertainment CEO Frank Ng. “With a global network of properties and popular tournament brands endorsed by leading data platforms, Allied Esports is well positioned to be a major content provider for the projected $20 billion esports betting market.”
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About Allied Esports International Inc.
Named one of the World’s Most Innovative Companies by Fast Company, Allied Esports is at the forefront of esports entertainment with a global network of properties designed to serve as competition battlegrounds, community experience hubs and content production centers. Through direct operation or membership in the Allied Esports Property Network, the world’s first esports affiliate program, Allied Esports’ facilities span North America, Europe, China and Australia, and include the world-renowned HyperX Esports Arena Las Vegas, a fleet of mobile arenas, the HyperX Esports Trucks and the HyperX Esports Studio in Hamburg, Germany. In addition, Allied Esports’ properties serve as home to a number of online and offline proprietary productions and events, including Friday Frags and Saturday Night Speedway, as well as original partner programs such as the Simon Cup. For more information about the company, visit AlliedEsports.gg.
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