TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that 100% of the locations — which translates to 147 points of sale — of a Michigan tobacco store chain are carrying the company’s smoking alternative product. This announcement marks the first chainwide placement of TAAT’s flagship product with a retailer that has 100 or more stores. The chain of stores placed its first order as a result of TAAT’s presence at a recent trade show. The addition of these stores to the hundreds of retail locations in Ohio, where TAAT was original launched, means that the game-changing tobacco-free, nicotine-free product is expanding its footprint in the Great Lakes region. In addition, within the last two months, seven states around the country have started carrying TAAT. At the same time, the first shipment of the product was sent overseas to a wholesaler in the United Kingdom and Ireland. “Retail chains are an important element of distribution strategies in the tobacco category for a number of reasons,” said TAAT CEO Setti Coscarella in the press release. “It’s not just about the number of stores your product line can get into, it’s also because a chain’s management can efficiently facilitate in-store merchandising standards and activation tactics. When a smoker aged 21+ walks into a tobacco shop, they tend to already know which brand of tobacco cigarettes they want to buy. Our objective is to prompt them to buy TAAT instead, though this conversion is something that occurs at the store level in a matter of seconds, and must be planned out meticulously in order to be successful. Although we have been effective in creating in-store activation protocols for independent tobacco retailers, this tends to be much easier to do with chain retailers who already have the infrastructure to institute and supervise these types of procedures in each of their stores. We are pleased to have made such a rapid entry into the state of Michigan, where we are aiming to make TAAT well-known as a better alternative to tobacco cigarettes.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry.
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