iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has partnered with Baozun, a leading brand e-commerce service partner that helps brands execute their e-commerce strategies. iClick and Baozun announced that they have entered into certain agreements, including a share subscription agreement. In that agreement, Baozun subscribed for 649,349 newly issued Class B ordinary shares of iClick; the agreement notes that these shared were made available at an aggregate subscription price of approximately $26.524 per share, for a total of $17.2 million. In addition, the announcement noted that 435,530 Class B ordinary shares had been converted into Class A ordinary shares. The announcement also noted details regarding several additional agreements between iClick and Baozun. “We are honored to welcome Baozun as our strategic shareholder and our third largest voting shareholder,” said iClick CEO Jian “T.J.” Tang in the press release. “We are confident that this strategic partnership will open doors to tremendous opportunities for both of us. We are very impressed with Baozun’s company vision that made Baozun the leader in China’s rapidly growing e-commerce operation and service market. Baozun is an ideal partner to complement our current product offerings and expand more value-added services to our brand customers and to enhance value for our stakeholders. We share a similar vision with Baozun that our integrated solutions should become one of the best choices for top-tier brands exploring China’s emerging private domain e-commerce potential.”
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About iClick Interactive Asia Group Limited
iClick Interactive is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, the company’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in 10 locations worldwide including Asia and Europe. For more information about the company, please visit www.iClick.com.
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