Upstream, a MERJ Exchange market and trading app, recently published a blog article written by Fernanda De La Torre. On the heels of exploring the intricate process of dual listing on Upstream, the piece pivots focus to the crucial aspect of attracting retail investors during and beyond the dual listing process. “Recognizing the significance of engaging retail investors effectively, Upstream provides a suite of tools and resources to support issuers in their retail investor engagement efforts. Our comprehensive dual listing guide equips issuers with press release templates, social media content and email copy, amplifying the visibility surrounding their offering,” the blog article reads. “Additionally, our marketing package offers issuers a robust campaign strategy to effectively attract retail investors. Recent research from Willis Owen underscores the significance of social media in investor decision-making.”
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About Upstream
Upstream, a MERJ Exchange market (https://merj.exchange), is a global securities trading app. Powered by a proprietary, transparency first, matching engine, Upstream allows investors outside of the U.S. to trade securities using just an app. For more information, please visit https://upstream.exchange.
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