Moxian, Inc. (NASDAQ: MOXC) Targets O2O Market in China as Social Media Plays Larger Role in Growing Apparel, Dining Revenue
Moxian, Inc. (NASDAQ: MOXC) is committed to growth in China’s online-to-offline (O2O) retail market, which is predicted by the Chinese to reach $48 billion in 1H17. Social media, an important part of Moxian’s marketing strategy, is playing a growing role in generating e-commerce apparel and dining revenues, research shows. A report by McKinsey & Company finds that the online market is changing retail buying patterns within China. Moxian is a high technology company which is transitioning to paid platforms that offer access to the O2O market and social media sites and away from its initial non-paid business and consumer apps.…