If a picture is worth a thousand words, what’s the verbal value of a VideoPressRelease (VPR)? Read on, if you want to find the answer to that question.
Comparison is more difficult, of course, because words are really just symbols. However, pictures are snapshots of visual or imaginative perception, while moving pictures are narratives on reality, or at least they would be if your VideoPressRelease is crafted by NetworkNewsWire.
A VideoPressRelease is a vehicle to tell your story in a way that’s not only condensed and compelling, but unobtrusive as well. Video is a multi-sensual experience: a creative combination of the spoken word, some text, images in motion, and music. What could be closer to reality? That’s the reason why the video sharing portal YouTube tops Facebook as the most popular social media site today. While 68% of Americans said they used Facebook, 73% frequent YouTube.
In marketing communications, video packs power. It delivers your message with impact. Who can forget… or escape the Energizer Bunny or the GEICO Gecko? An otherwise dull announcement could be refreshing and memorable. Besides, if there’s one thing people love, it’s stories. And video is one of the best ways to tell a story. Here’s why:
- Visuals are processed 60,000 times faster in the brain than text
- Posts with videos attract 3 times more inbound links than plain text posts
- Viewers are 85% more likely to purchase a product after watching a product video
Comparing videos and words might be an apples vs oranges exercise, nevertheless it’s been attempted by Forrester Research, who say “a minute of video is worth 1.8 million words.”
NetworkNewsWire (NNW) is a comprehensive provider of news aggregation and syndication, enhanced press release services and a full array of social communication solutions. As a multifaceted financial news and distribution company with an extensive team of journalists and writers, NNW has the unparalleled ability to reach a wide audience of investors, consumers, journalists and the general public. With an ever-growing distribution network of more than 5,000 key syndication outlets across the nation
