Though it has been around for years, many business owners are only now realizing the incredible potential for social media marketing. And this is causing many to rethink their strategy and regroup. If this sounds like you, read on. Marketing via social media is all about being attractive to your potential consumer and courting them … Continue reading “Social Media Goals”
It’s easy to assume social media can be an overnight success. Those instances, if they do exist, are the unicorns of the Internet. Realistic entrepreneurs know that it takes time to build a following and make genuine connections with customers. The base of these connections and dialogue and growth that follows is proper branding and … Continue reading “Messaging & Branding”
On Tuesday August 8, 2016, Lawrenceville, New Jersey-based Celsion Corporation (NASDAQ: CLSN), a company focused on developing a portfolio of innovative cancer treatments, announced the commencement of a Technology Transfer, Manufacturing and Commercial Supply Agreement with Zhejiang Hisun Pharmaceutical Co. Ltd., a leading pharmaceutical company in China, relating to the production for clinical and commercial … Continue reading “Celsion Corporation (CLSN) and Zhejiang Hisun Pharmaceutical Company Expand Partnership with GEN-1 Agreement”
Hosting a special event to promote your business or a specific achievement is by no means a new concept. What has changed with these events, however, is the visibility and capabilities for which they can be used. Before the advent of radio, television and the Internet, special events were typically limited to stage tours, exhibits … Continue reading “Special Events”
Powerful social media strategies do more than just post and tweet here and there. To make an impact, social media campaigns must take into consideration the specificity of company and its target audience to achieve a specific goal. Do you want to increase followers, get people to sign up at your website, or direct them … Continue reading “Social Media Strategy”
Webcasts and conference calls are essential for mass communication between a company and its employees, shareholders, interested parties and journalists. While effective in theory, however, many of these conferences lack cohesiveness, structure and engagement. Conference calls provide a great opportunity to talk with colleagues and clients regardless of their geographic location, but without the proper … Continue reading “Webcasts & Conference Calls”
Prosperous businesses are constantly on the lookout for innovative ways to incorporate “relationship building” and “engagement” to build corporate value. Hosting a conference is an effective method of accomplishing these goals while elevating the reputation of your brand. From recruiting keynote speakers, lining up exhibits, and creating a networking scene with wiggle room for both … Continue reading “Conference Strategy”
Social Media Statistics As of March 2019, the total worldwide population is over 7.7 billion. There are more than 4.3 billion internet users worldwide (more than half the global population). Every day during 2018, more than 1 million people came online for the first time. More than 3.48 billion people are currently on social media. … Continue reading “Social Media By the Numbers!”
Many investors rely on social media, websites and SEC filings for public information, but there are plenty who still prefer hearing a voice on the other end of the line. Inquiry from existing and potential shareholders should be handled by a professional investor relations firm in a timely, professional and accurate manner. An efficient investor … Continue reading “Shareholder Inquiry”
As a publicly traded company of any size and tenure, there are two situations you absolutely want to avoid: flying under the radar and being disengaged from your shareholders. Maintaining consistent outreach to the investment community is the proven key to increasing the visibility of your brand, maintaining transparency, and demonstrating your willingness to cultivate … Continue reading “Relationship Building”