Cooking Up a Winning Recipe to Capitalize on $74 Billion Plant-Based Food Market
NetworkNewsWire Editorial Coverage: The exploding interest in all things plant-based has taken root around the world. And the trend is about much more than eliminating meat from concerned consumers’ diets. For millions of people, choosing plant-based products is a holistic lifestyle that reflects not only healthy eating habits but a commitment to social and sustainability values as well. As proof, recent research shows that ads highlighting the social costs of meat consumption are more influential in swaying a person to a plant-based meat alternative than those emphasizing taste. The concept of an all-encompassing way of living is at the heart…