Yahoo!, Inc. (YHOO) Tag Teams with ESL in eSports Partnership
Yahoo! Inc. (NASDAQ: YHOO) recently announced that it has signed a two-year deal with ESL, the world’s largest eSports company, to distribute and stream ESL’s electronic sports events and games across Yahoo’s properties. The agreement will extend to collaboration on the development of new tournaments to be covered and distributed by Yahoo, expected to offer novel sponsorship opportunities for advertisers. Disclosing the arrangement, Zachary John, VP of Yahoo Video and Esports, pronounced on its advantages: “Our Yahoo Esports team is extremely excited to be partnering with ESL to bring greater coverage of its leading eSports events, as well as innovate…







