AppNexus IPO may signal bright outlook for the Ad Tech space
With the Wall Street Journal (http://nnw.fm/9SxEJ) reporting that AppNexus filed its IPO paperwork, in a deal that is likely to be underwritten by Goldman Sachs (NYSE: GS) and JP Morgan Chase (NYSE: JPM), it’s time to review the ad tech landscape. After all, the deal is projected to be twice as large as the most recent ad tech IPO, The Trade Desk (NASDAQ: TTD), which commanded a premium of nearly 80% above its IPO price target and a $1 billion opening trading day valuation. Despite the sagging economy, internet and mobile advertising has been growing by approximately 20% per year. …







