As Social Reality (NASDAQ: SRAX) Completes “Pivotal Year” New White Paper Suggests Trend in Programmatic Growth
Social Reality, Inc. (NASDAQ: SRAX) is an Internet advertising company that has developed SRAX, a real-time bidding (RTB) management platform that, among other capabilities, increases the efficiency with which online publishers are able to capitalize on programmatic advertising auctions. In November, a new whitepaper (http://nnw.fm/m3LAi) sponsored by Xaxis, in conjunction with IDC, expanded upon the notion that programmatic technology is rapidly spreading and redefining the way many brands are approaching advertising. Based on the whitepaper’s findings, nearly $15 billion was spent on brand campaigns based on automated platforms during 2015, with IDC estimating in excess of $100 billion in spending…