NetworkNewsBreaks – Investors Applaud Marchex’s (NASDAQ: MCHX) Partnership with Facebook (NASDAQ: FB) to Launch Omnichannel Analytics Cloud; Shares Higher
Shares of Marchex (NASDAQ: MCHX) are up 16% after the mobile advertising analytics company announced its partnership with Facebook (NASDAQ: FB) that will integrate across its social analytics solution and into an industry-leading analytics platform called the Marchex Omnichannel Analytics Cloud. The integrated technology is designed to help marketers connect offline customer behavior to online marketing activity. “Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and sales. While the influence of mobile phones and reach of digital channels like Facebook is undeniable, we also know that a large portion of sales are still…







