NetworkNewsBreaks – Streamlytics, LiveRamp Partner to Provide Zero-Party Data
Streamlytics, a market maker in the ethical sourced data space, is partnering with LiveRamp, a leading data connectivity platform, to deliver zero-party data. In today’s environment, a growing number of marketing and advertising teams are seeking data that provides privacy and protection for consumers while still offering value to advertisers and brands. The new partnership agreement calls for Streamlytics to distribute strategic, rare data sets that advertisers can purchase within the LiveRamp Data Marketplace. These unique data sets contain segments that include actual usage data from popular product ecosystems such as Amazon, Google, Uber and Apple as well as products such…







