Soda sales over the past 15 years have fallen significantly, leaving major beverage brands looking for alternative ways to expand their portfolios to capture a portion of the various new craft beverages that consumers drink each day. Many of these large companies are opting to go the M&A route, recognizing the significant impact that smaller specialty brands in the space might have on their existing offerings. Companies such as The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) (WTER Profile), one of the fastest-growing enhanced water companies in the industry, could be an attractive option. In the meantime, Keurig Dr. Pepper Inc. (NYSE: KDP) recently announced the launch of Brew the Love(R) Collaborations, an offering from Keurig, one of its premier brands, while Celsius Holdings Inc. (NASDAQ: CELH), maker of the leading global fitness drink, Celsuis(R), has unveiled Jackfruit, its latest addition to a diverse lineup of flavors. Another new beverage offering comes from Anheuser-Busch InBev (NYSE: BUD), which has unveiled its first zero alcohol brew, Budweiser Zero. And PepsiCo Inc. (NASDAQ: PEP) is being creative with its approach to new offerings — the company has teamed up with Red Lobster to create new ways to enjoy seafood alongside the taste and variety of PepsiCo products.
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About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in seven unique all-natural flavors with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes both the company’s lab-tested, full-spectrum hemp salves, balms, lotions, essential oils and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules and gummies. To learn more about the company, visit www.A88CBD.com and www.TheAlkalineWaterCo.com.
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