Eight years ago, Hubspot’s Platform Ecosystem VP Scott Brinker introduced Martech’s Law, a now-famous thesis that technology changes at an exponential pace, while organizations change at a logarithmic rate (https://nnw.fm/ALrg5). By definition, the gap between technological advances and business implementation gets wider all the time, creating a conundrum for management that requires quick decision making to keep up with tech. For its part, the coronavirus pandemic tightened the gap by forcing the hands of businesses to rapidly adopt new digital solutions to reach consumers, a cataclysmic event that resulted in explosive growth for DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) (Profile), as major international brands came in search of DGTL’s artificial intelligence-driven marketing platform. What COVID-19 did to accelerate everyday use of adtech and martech will not be undone, which benefits an array of companies in the space, including Digital Turbine Inc. (NASDAQ: APPS), Viant Technology Inc. (NASDAQ: DSP), IZEA Worldwide Inc. (NASDAQ: IZEA) and PubMatic Inc. (NASDAQ: PUBM).
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About DGTL Holdings Inc.
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by artificial intelligence (“AI”). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in developing commercialized enterprise-level SaaS (software-as-a-service) companies in high growth subsectors via a unique a blend of M&A (merger and acquisition) and alternative capitalization. DGTL Holdings is traded on the Toronto Venture Exchange as “DGTL,” the OTCQB exchange as “DGTHF,” and the Frankfurt Stock Exchange as “A2QB0L.” For more information about the company, visit www.DGTLInc.com/Investors.
NOTE TO INVESTORS: The latest news and updates relating to DGTHF are available in the company’s newsroom at https://nnw.fm/DGTHF
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