With legal recreational cannabis coming to Canada later this year, companies are making the most of the last few months to prepare for the challenge of a new and largely brand-free market. Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF) (CHOOF Profile) is building a brand upon retail outlets and a slice of cannabis history, hoping to get the attention of existing and new curious consumers. Medical cannabis company OrganiGram Holdings, Inc. (TSX-V: OGI) (OTCQB: OGRMF) is expanding its operations, using larger growing rooms and more staff to ensure supplies when the law changes. Aphria, Inc. (TSX: APH) (OTCQB: APHQF) is also pursuing a growth strategy, using targeted investment and collaborations to reach a larger consumer base. Hydropothecary Corp. (TSX-V: THCX) is using the expertise of specialist companies, including Segra’s tissue culture propagation technique and Shopify’s expertise in building ecommerce sites. Meanwhile, The Supreme Cannabis Company, Inc. (TSX-V: FIRE) (OTC: SPRWF) is looking beyond Canada, with an investment deal to bring in cannabis oils from Lesotho.
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Channeling the spirit of Hawaii in the Okanagan, high-grade handcrafted strains by Choom™ are all about cultivating good times and good friends. Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970s. Now, after four decades, Choom is bringing the spirit of Hawaii to the Okanagan. The company is planting its flag in the rapidly growing legal cannabis industry in Canada with its own brand of high-grade handcrafted herb. For more information, visit the company’s website at www.Choom.ca.
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