Brand Awareness Archives - Page 15 of 41

ThursdayMay 06, 2021 9:00 am

Coronavirus Forces Companies to Embrace Adtech and Martech; Sector Booms

NetworkNewsWire Editorial Coverage: Brands are faced with myriad challenges to stay at the top of their game to capture share in their respective markets. Simple fact is that technology advances so rapidly in today’s world that it takes devoting considerable resources and deliberate strategy to effectively reach target demographics. The worldwide outset of the COVID-19 pandemic last March turned the marketing/advertising industry on its head, forcing brands to immediately adopt the latest digital technologies, colloquially known as adtech and martech, which gave a few small companies a big jumpstart to capitalize on the opportunity. A perfect example of this is…

WednesdayMay 05, 2021 9:00 am

China Is Next Frontier in SaaS Revolution

NetworkNewsWire Editorial Coverage: Software-as-a-service (SaaS) in China is one of the fastest-growing industries in the world, and with the sector poised to double over the next few years, the boom has just begun. Cloud infrastructure spending in China increased from about USD $107 billion in 2019 to $142 billion in 2020, surging more than 32% in the last quarter of the year. China’s accelerating cloud migration is driven by long-term structural trends in the digitalization of the country’s economy plus increased business acceptance of cloud and SaaS solutions, all indicative of massive sector growth. These drivers, among others, are propelling…

TuesdayMay 04, 2021 9:00 am

COVID-19 and Martech’s Law: Companies Close Gap, Digital Advertisers Thrive

NetworkNewsWire Editorial Coverage: Eight years ago, Hubspot’s Platform Ecosystem VP Scott Brinker introduced Martech’s Law, a now-famous thesis that technology changes at an exponential pace, while organizations change at a logarithmic rate (https://nnw.fm/ALrg5). By definition, the gap between technological advances and business implementation gets wider all the time, creating a conundrum for management that requires quick decision making to keep up with tech. For its part, the coronavirus pandemic tightened the gap by forcing the hands of businesses to rapidly adopt new digital solutions to reach consumers, a cataclysmic event that resulted in explosive growth for DGTL Holdings Inc. (TSX.V:…

TuesdayApr 20, 2021 9:00 am

Savvy Companies Seizing Live Streaming Opportunity in Massive Market, Adding NFTs to Artist Offering

NetworkNewsWire Editorial Coverage: For those on the connected side of the digital divide, the internet has created a borderless society where everything is within reach of a mouse click. For the approximately 44 million American homes still without broadband, President Joe Biden has tasked Congress with approving a budget that helps bridge that divide. From a business standpoint, that’s an opportunity for a bevy of companies, including streaming services, advertisers, e-commerce brands and more to reach large pockets of the country currently unattended. That means more opportunity for Friendable Inc. (OTC: FDBL) (Profile) and its Fan Pass live-streaming mobile and…

TuesdayApr 20, 2021 9:00 am

New Focus on Clean Energy Boon for Uranium

NetworkNewsWire Editorial Coverage: The world is hearing a growing chorus of urgency to change the curve of carbon emissions. Calling it a “climate emergency, “Scientific American” recently said, “the adverse effects of climate change are much more severe than expected. . . . Every effort must be made to reduce emissions and increase removal of atmospheric carbon.” It will take a concerted global effort to turn the tide, and nuclear energy is an integral part of the solution. Nuclear energy has been safely and quietly powering America with clean, carbon-free electricity for more than 60 years. The most reliable energy source…

ThursdayApr 15, 2021 9:00 am

Digital Media Boom Spurs Martech Sector to New Heights

NetworkNewsWire Editorial Coverage: Rapid advances in artificial intelligence have loosened the death grip of digital media giants on the advertising and marketing tech (martech) sectors. New companies with tailored technologies are emerging, delivering powerful impact and snatching market share from behemoths like Google and Facebook at an accelerating pace. Digital media and martech technologies have already changed the way companies connect with consumers and with soaring ecommerce activity and media consumption the sector is prime for explosive upside growth. As the sector has gained huge traction in the technology markets, reflected in the Nasdaq composite, there’s been a simultaneous spike…

TuesdayApr 13, 2021 9:00 am

Plant-Based Foods Here to Stay

NetworkNewsWire Editorial Coverage: Plant-based foods are proving they are re not just a passing vegan fancy. Whether its bean-based burgers or veggie pizzas, the plant-based food trend in the North America has grown from virtual obscurity to become an important segment of the North American diet. Several drivers have spurred phenomenal growth in the sector including healthier eating habits, increased concern for climate and limited natural resources, as well as new techniques that have turned boring veggies into tasty feasts. More and more, consumers are opting for simple, wholesome ingredients in products that taste good. This trend only accelerated as…

TuesdayApr 13, 2021 9:00 am

Parabolic Growth Curve in Digital Media, Martech Sector Has Tech SPACS and Small Caps Booming

NetworkNewsWire Editorial Coverage: The innovation from artificial intelligence has high-growth software companies taking on multi-billion digital media giants such as Google and Facebook. New digital media and martech technologies continue to see accelerated growth with a global pandemic and soaring media consumption and ecommerce activity trends. The sector has seen parabolic increases in the large technology markets, with the Nasdaq composite also reflecting a massive spike in new-technology Special Purpose Acquisition Funds (SPACs). In 2020, 250 SPACs raised more than $83 billion — with SaaS (software as a service) as a leading category. A rising tide carries all ships, as…

FridayApr 09, 2021 9:00 am

Big Plays in the Online Gambling Space

NetworkNewsWire Editorial Coverage: Before COVID-19 transformed the world, many sectors were already moving toward digital adoption and adaption; the global pandemic has hastened that transition in many ways. The world revolves around smartphones, laptops, computer and digital devices as almost anything can be done online—from seeing a doctor to attending school. Even as hope for the pandemic ending surges, the trend to live life online is likely here to stay. The founders of Lottery.com (Profile), which recently entered a definitive merger agreement with Trident Acquisitions Corp. (NASDAQ: TDAC) to become a publicly listed company, recognized the shifting trend years ago…

WednesdayApr 07, 2021 9:00 am

NFT’s and Revolutionizing Security in the Art and Collectibles Market

NetworkNewsWire Editorial Coverage: Despite COVID-19’s impact on galleries, auction houses and retailers, the global art market circulated more than $50 billion in art, while other collectibles such as coins and trading cards saw record sales. Amazingly, an estimated 10% of art is stolen annually, and an estimated 50% of all sports memorabilia is estimated to be fake per the FBI. To get a flavor of just how difficult it is to know if something is stolen and replaced with a near-perfect forgery, Interpol’s stolen artwork database has more than 50,000 items across 134 countries listed in it. Experts note that…

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