Brand Awareness Archives - Page 13 of 41

ThursdayJul 29, 2021 9:00 am

What a Post-Pandemic Advertising Market Looks Like

NetworkNewsWire Editorial Coverage: From Main Street to Wall Street, the COVID-19 pandemic shook up the world, and the reverberations are still echoing. High-flying growth stocks related to software and cloud communications have cooled down since late in 2020 as people return to offices and unlock houses to go outside again. Sure, there is still talk about delta and other variants of SARS-CoV-2 wreaking havoc, but market participants are now also talking about what a post-coronavirus world is going to look like. Certain markets — the hospitality sector for instance — will steadily return to normal after more than a year…

ThursdayJul 29, 2021 9:00 am

Companies Smashing the Psychedelic Ceiling

NetworkNewsWire Editorial Coverage: It’s early on in a burgeoning market, but there is certainly reason to be optimistic about the future of psychedelic medicines as a promising treatment for a broad spectrum of diseases and conditions. In fact, some breakthroughs may be closer than initially anticipated. After decades of stigma from their recreational use, psychedelics are now gaining momentum for medical applications as the U.S. Food and Drug Administration has signaled its intent to evaluate the compounds based on the merit of their clinical efficacy. The range of target indications is widening, the number of studies for different types of…

TuesdayJul 27, 2021 9:00 am

Psychedelics — Not Just for Mental Health Anymore

NetworkNewsWire Editorial Coverage: In July 2012, Congress created what is known as Breakthrough Therapy designation, a distinction that affords biotechnology and pharmaceutical companies an expedited review process for experimental drugs that may have treatment advantages over existing therapies for hard-to-treat diseases. In November 2013, Gazyva, a drug used in combination with chlorambucil for patients with chronic lymphocytic leukemia, made history as the first breakthrough therapy to receive FDA marketing approval. Since then, hundreds of drugs have earned the designation, and several have reached commercialization. An area that remains underrepresented on the FDA breakthrough therapy list that could make waves in…

TuesdayJul 27, 2021 9:00 am

The Way of Advertising Future: Social Influencers and Content Creators

NetworkNewsWire Editorial Coverage: The $150-billion global advertising industry is looking for answers during a shakeup that has cable television charting a course emblematic of the Golden Age of Radio a century ago. Owing to the confluence of cord cutters, DVRs allowing people to skip commercials and an off-year for elections among other things, local TV ad revenue has been sinking in 2021. Now more than ever, brands are forced to keenly monitor marketing trends and adjust strategies that increasingly point toward digital solutions to reach consumers. Working with content creators and influencers, those people (and things) on social media with…

ThursdayJul 15, 2021 9:00 am

Mass Exodus from China by Cryptocurrency Miners a Plus for U.S. Companies

NetworkNewsWire Editorial Coverage: There is little debate that the crackdown on cryptocurrency mining in China has significantly disrupted the markets and dampened sentiment towards digital currencies. What is more open for discussion is the rationale undergirding Beijing’s mandates to shutter the vast majority of its cryptocurrency miners, companies using warehouses of computers guzzling electricity to solve complicated math problems integral to the process of creating new coins and keeping the immutable digital ledger of transactions known as the blockchain. Ahead of the crackdown, 50-60% of all crypto mining activity transpired in China. A top producer of greenhouse gas emissions, Chinese…

TuesdayJul 13, 2021 9:00 am

North America to Become Cryptomining Central Now That China Miners Have Gone Dark

NetworkNewsWire Editorial Coverage: Cryptocurrency mining, where banks of specialized computers rush to solve complex algorithms and build data blocks of transaction activity on the blockchain to earn cryptocurrency, is energy intensive, to say the least. From the outset, China kept a stranglehold on the market owing to abundant and cheap energy, including in the coal plant hubs of inner Mongolia and Xinjiang, resulting in more than half of the world’s mining activity occurring in the country. However, Beijing is facing pressure to control carbon emissions, and it is pointing its finger directly at cryptomining for its failure to meet targets.…

TuesdayJun 29, 2021 9:00 am

For the Earth’s Sake, Companies Aiming to Reduce Food Waste

NetworkNewsWire Editorial Coverage: Food waste is a major problem at multiple levels, whether it has to do with the consumer, supply chain, grocery or, ultimately at the food’s end of life, landfill. It’s a problem that all too often goes ignored, unnoticed and underserved, contributing negatively to food security, the environment and even climate change. The amount of food waste in America alone is simply mind numbing, weighing in at 133 billion pounds and $161 billion worth of food in 2010. That means 31% of all food produced annually is wasted. As a subcategory, 644 million tons of fruit and…

TuesdayJun 29, 2021 9:00 am

GW Pharma Sells for Billions; Psychedelic Company Following Similar Path

NetworkNewsWire Editorial Coverage: In May 2013, GW Pharma listed on Nasdaq, selling 3.5 million shares at $8.90 each to investors betting that GW was charting a profitable course as a biotech developing new drugs from cannabis-derived compounds. Legal cannabis was only beginning to gain momentum at that time, and while countless companies saturated the market as would-be growers, distributors, etc., GW was taking a more difficult route of drug development with much greater upside if successful. The strategy paid off as the company received FDA approval for the first-ever cannabis-based drug in June 2018. There are some notable similarities between…

ThursdayJun 24, 2021 9:00 am

50% Reduction in Carbon Emissions by 2030 Means Opportunities Now

NetworkNewsWire Editorial Coverage: Every president wants a legacy and President Joe Biden wants to put his stamp on climate change. Only a few months into his term, President Biden has pledged to slash U.S. greenhouse gas emissions by a minimum of 50–52 percent by 2030, an undertaking that doubles the nation’s prior promise under the 2015 Paris Climate Agreement. Further out, the target is net zero carbon emissions by 2050. These aggressive goals require immediate action, including addressing the fact that almost 40 percent all carbon dioxide pollution is created by power plants burning fossil fuels. The International Energy Agency…

TuesdayJun 22, 2021 9:00 am

Time to Capitalize on the Net Zero Emission Initiative

NetworkNewsWire Editorial Coverage: There’s plenty of prattle out there about global warming and sustainable energy, most of which is unrealistic and lacking in real-world achievability. As it stands now, the world is aligned to fall demonstrably short of a unitary goal to reach net zero emissions by 2050. Indeed, there are many noble intentions underscoring proposals to curb CO2 emissions, but the economic cost and technological challenges make it more platitude than practical. Last month, the International Energy Agency ("IEA") issued a comprehensive and actionable plan to cap the global temperature rise to 1.5°C by mid-century without upending energy stability,…

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Category: Brand Awareness