NetworkNewsBreaks – MySize, Inc. (NASDAQ: MYSZ) Developing New Measurement App to Support “Off-Line” Shopping
MySize (NASDAQ: MYSZ) this morning said it has started the development of a new application intended to support “off-line” shopping. The developer of proprietary smartphone measurement applications is developing the new application, which has yet to be branded, to support on site retail sales. The new application would be used by sales people in physical stores to create a measurement profile for the customer that they can then use for future purchases, both on- and off-line. This is likely to encourage return visits and increase customer loyalty and retention. "To date, it's been all about the online clothes shopping, which…