DGE’s 3rd KOL Engagement Forum: Learn and Network with Leaders in the Medical Affairs and MSL Community
In a time of unprecedented public fear and distrust of institutions, life science companies must be more careful than ever to cultivate KOL (Key Opinion Leader) relationships that lend credibility to their products. As regulations grow stricter, and demand for niche products and personalized treatment rises, KOLs are set to play an even more important role in winning acceptance among the medical community. The increasing trend toward personalized healthcare research online and via other forms of media has created a greater need for medical product developers to competitively market their messages across a wide spectrum of media audiences and prioritize…