Third-Party Cookies Are Toast, First-Party Data in Demand as Consumers Clamor for Privacy
NetworkNewsWire Editorial Coverage: The concept of “big data” has been around for decades but only took on its current form in the 21st century with computers running 24/7/365 processing mounds of user data to better understand and predict trends. However, consumers have grown tired of their harvested data exploitation, and winds of change are blowing in new modalities that cater to security and privacy. Nothing is more representative of the ongoing shift than Apple’s recent operating system changes that feature one of the world’s few welcomed pop-ups: one that asks if it’s okay to track your activity. Welcome to the…







