Social Media By the Numbers!

Social Media Statistics

• As of March 2019, the total worldwide population is over 7.7 billion.
• There are more than 4.3 billion internet users worldwide (more than half the global population).
• Every day during 2018, more than 1 million people came online for the first time.
• More than 3.48 billion people are currently on social media.
• Over 9 out of 10 users access social media via a mobile device.
• Statistically, there is a new social media user approximately every 10 seconds.
• People spend 1/7 of their waking lives on social media.
• 5.11 billion people now have mobile phones.
• The average social media user spends 2 hours and 16 minutes each day on social platforms.
• The average internet user now has an account on almost 9 social media platforms.
• Facebook Messenger and Whatsapp handle 60 billion+ messages a day.

This is WHY Social Media should NOT be overlooked…

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Globally

In America: YouTube is Top Social Media Platform

Percentage of U.S. Adults who use:

Social media business statistics

• 81% of all small and medium businesses use some kind of social platform.
• 28% of marketers have either already implemented social commerce or plan to do so in the next year.
• 77% of brands expect their social media use to increase.
• Most businesses maintain between four and 10 social media profiles.
• 90% of brands use social media to increase brand awareness.
• More than 40% of digital consumers use social networks to research new brands or products.
• 53% of businesses utilize social advertising.
• Social media ad spending in 2019 is expected to reach nearly $93 billion.
• 7 million businesses use paid advertising on Facebook.
• 2 million businesses use paid advertising on Instagram.
• The number of SMBs utilizing YouTube ads has doubled in the past 2 years.
• The number of small businesses using Pinterest ads increased 50% from 2017 to 2018.
• 2 million advertisers use stories across Facebook, Instagram and Facebook Messenger.
• Global social media advertising spending increased 32% in 2018 and is predicted to grow an additional 73% in the next five years.
• People are increasingly using social media for work activities.
• Half of Generation Z and 42% or Millennials says social media is the most relevant ad channel.

Social video statistics

• By 2020, nearly 1 million minutes of video will cross the internet every second.
• 5 billion videos are watched every day on YouTube.
• Video is expected to comprise 82% of internet traffic by 2021.
• 81% of businesses utilize video as a marketing tool.
• Six out of 10 people prefer watching online videos to television.
• 75% of all video plays are now on mobile devices.
• 72% of customers would rather learn about a product or service via video.
• 65% of people use YouTube as a problem-solving resource.
• Social media posts with video get 48% more views.
• Social video generates 1,200% more shares than text and image content combined.
• Facebook has over 8 billion daily video views.
• Facebook now logs 100 million hours of video watch time each day.
• here are 1.2 billion total video views on Twitter every day.
• Tweets with video get 10 times more engagement than those without and are also 6 times more likely to be retweeted.
• Video campaigns on LinkedIn have 50% view rates.
• A website is 53 times more likely to achieve page 1 Google ranking if it includes video.
• Almost 50% of internet users will look for videos related to a product or service before visiting a store.
• 85% of consumers want to see more video content from brands.
• Adding video to your emails can increase click rates by 300%.
• 50% of viewers ages 18-34 will stop what they are doing to watch a video from their favorite creator.
• 64% of consumers will make a purchase after watching branded videos on social platforms.

Facebook statistics

• Facebook remains the top social media platform in 2019.
• Facebook’s number of monthly active users (MAU) grew steadily throughout 2018.
• More than 2 billion users log on to Facebook every month.
• In Europe, more than 307 million people are on Facebook.
• Approximately 74% of Facebook users access the platform daily, with 51% visiting multiple times per day.
• 150 million people use Facebook Stories daily.
• Facebook Messenger is the world’s top mobile app in terms of downloads.
• The number of Facebook users age 65 and older has doubled since 2012, with 41% of U.S. senior citizens now using Facebook.
• 68% of U.S. adults use Facebook, most of them daily.
• 95% of businesses use Facebook throughout the world.
• Facebook users and businesses exchange more than 10 billion messages per month.
• 1.6 billion people are connected to small businesses via Facebook.
• Facebook’s advertising revenue was more than $55 billion in 2018, with 94% of that revenue coming from mobile ads in Q4.
• The average American Facebook user clicks on 8 Facebook ads monthly.

Twitter statistics

• Twitter has 321 million monthly active users.
• 40% of 18- to 29-year-old Americans use Twitter.
• Approximately 46% of Twitter users visit the platform every day, with 26% visiting multiple times per day.
• Twitter users post about 500 million tweets each day.
• 84% of businesses use Twitter.
• 85% of small and medium businesses with Twitter accounts believe Twitter is an important customer service tool.
• 80% of Twitter users access the platform on mobile devices.
• 74% of Twitter users use the platform to get their news.
• It took 3 years, 2 months and 1 day to go from the first tweet to the billionth.

LinkedIn statistics

• LinkedIn has more than 610 million members.
• Two new users join LinkedIn every second.
• The majority of Fortune 500 executives and decisionmakers use LinkedIn.
• 57% of LinkedIn traffic comes from mobile users.
• 62% of businesses have a LinkedIn account.
• There are more than 30 million companies on LinkedIn.
• 63% of businesses on LinkedIn say their top priority for LinkedIn use in 2019 is driving more leads.
• U.S. marketers polled in November 2017 said LinkedIn was the safest social ad platform for brands in terms of divisive politics or fake news.