- Safe & Green Holdings Corp. plans to rebrand as Olenox Industries Inc., aligning its identity with an integrated energy and infrastructure strategy.
- The initiative follows a year of restructuring and the merger of Safe & Green Holdings and Olenox.
- Subsidiaries will be consolidated under a unified operating structure to improve execution and visibility.
- Core brands Giant Containers and Machfu Monitoring are being elevated as commercial growth platforms.
- Olenox’s vertically integrated energy operations add cash flow and asset optimization capabilities.
- Management is pursuing an acquire-and-integrate growth model across energy, technology, construction, and water systems.
Safe & Green Holdings (NASDAQ: SGBX), a diversified holding company, announced plans to execute a comprehensive corporate rebranding initiative, including a name change to Olenox Industries Inc., reflecting a broader transformation into an integrated energy and infrastructure solutions platform (https://nnw.fm/XEK8a).
The rebrand follows a period of strategic restructuring and the merger between Safe & Green Holdings and Olenox, which brought energy assets and services under the public company umbrella. Management now appears focused on aligning corporate identity with operating reality, a step often taken when diversified businesses reach a new stage of scale.
Michael McLaren, Chief Executive Officer of Safe & Green Holdings, described the initiative as a reflection of where the company is headed rather than a cosmetic change. Under the Olenox Industries name, the company intends to present itself as a unified platform spanning energy, technology, construction, modular infrastructure, and water systems.
A central element of the rebrand is the consolidation of subsidiaries into a single operating structure. Historically, Safe & Green Holdings has managed a collection of businesses with distinct identities. The new structure is designed to improve coordination, reduce complexity, and make it easier for investors and customers to understand how the pieces fit together.
Within that framework, management plans to highlight two core commercial brands. Giant Containers anchors the company’s containerized infrastructure and modular systems activities. Founded in 2017, Giant Containers designs and integrates container-based solutions used in commercial, industrial, and institutional settings across North America and internationally.
The second pillar is Machfu Monitoring, part of Machfu, Inc., which provides Industrial Internet of Things (“IioT”) solutions. Machfu’s Edge to Enterprise(R) devices and services connect industrial field assets to customer applications, either privately or through secure cloud platforms. The monitoring capability provides real-time visibility into operations, supporting decision-making in energy and infrastructure environments.
Energy operations are centered within Olenox Corp., a wholly owned subsidiary that forms a significant part of the rebranded identity. Olenox operates as a vertically integrated energy provider with three divisions. Its oil and gas arm focuses on acquiring underdeveloped or distressed properties in Texas, Oklahoma, and Kansas, seeking to improve output from existing assets rather than pursuing large-scale new exploration.
Complementing that activity is Olenox’s oilfield services division, which provides abandonment and environmental reclamation services. These services generate baseline, predictable cash flow and support the company’s exploration and production activities. The third division, Olenox Technologies, develops proprietary tools such as plasma pulse and ultrasonic cleaning systems used to recondition and stimulate underperforming wells.
Together, these energy-related units give the company exposure to domestic production and services at a time when U.S. energy independence remains a prominent policy and investment theme. Management has indicated that the integrated model allows it to capture value across the energy lifecycle, from asset acquisition through optimization and servicing.
The company has indicated that it will also update its trading symbol in connection with the name change, subject to regulatory approvals. Importantly, management has framed the initiative as an execution-focused step rather than a shift in underlying operations. The businesses already exist within the company; the rebrand is meant to make their integration more visible and to support scalability as additional acquisitions are completed.
The rebranding also reflects a clearer articulation of the company’s growth model. Olenox Industries plans to continue expanding organically and through targeted acquisitions across energy, technology, construction, water systems, and related infrastructure markets. The stated objective is to acquire businesses that can be integrated into the existing platform rather than managed as standalone holdings.
“This rebranding represents far more than a name change — it reflects the company we have become and the direction we are taking,” said McLaren. “Under the Olenox Industries name, we are aligning our corporate identity with a fully integrated platform spanning energy, technology and infrastructure. By consolidating our operations, elevating key brands such as Giant Containers and Machfu Monitoring, and executing our acquire-and-integrate strategy, we are building a scalable, resilient business positioned to deliver long-term value across multiple high-growth markets.”
For more information, visit the company’s website at www.SafeandGreenHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to SGBX are available in the company’s newsroom at https://nnw.fm/SGBX
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