The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER), a producer of premium bottled alkaline and flavored-infused drinking waters and CBD-infused products, today announced that it has added Valu Merchandisers Company (“VMC”) as a distributor covering Midwest and Southern states. In addition, the company announced that H-E-B will now carry Alkaline88(R) aluminum bottles in 288 stores across Texas and receipt of strong initial orders from KeHE and UNFI, which recently agreed to carry the Alkaline88 eco-friendly aluminum bottles. “It is exciting to see momentum build around our eco-friendly and truly sustainable aluminum bottles,” said WTER president and CEO Ricky Wright in the press release. “Since its launch earlier this year, we have seen growing consumer demand for the product and see it as a perfect fit in the all-natural and organic channel. With UNFI and KeHE already carrying this line, the addition of VMC as a channel partner further strengthens our position in this category. VMC is one of the largest providers to more than 3,800 independently owned supermarkets, with a concentrated footprint in the Midwest and Southern markets. Our recent partnerships now give us reach into over 60,000 regional, national and independently owned grocery stores for our eco-friendly aluminum bottles. This positions us firmly to capture growth in the reusable water bottle market segment, which is expected to reach $1.5 billion by 2025.”
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About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in seven unique all-natural flavors with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes both the company’s lab-tested, full-spectrum hemp salves, balms, lotions, essential oils and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules and gummies. To learn more about the company, visit www.A88CBD.com and www.TheAlkalineWaterCo.com.
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