Massimo Group (NASDAQ: MAMO) said its Board approved adding Bitcoin as part of a long-term treasury reserve strategy, with initial purchases already begun and holdings to be disclosed in upcoming SEC filings or via Form 8-K. The Company said the program will be funded primarily through operating cash flows, with the option to use market instruments, and will employ institutional-grade custody with multi-signature cold storage and audit-ready controls. Massimo expects Bitcoin to represent a single-digit percentage of total assets over five years, positioning it as a strategic reserve rather than an operating asset. CEO David Shan said the move reflects a long-term view on liquidity diversification, inflation resilience and the maturation of digital asset infrastructure.
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About Massimo Group
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in Garland, Texas. The company’s portfolio includes UTVs, ATVs, e-bikes, and electric utility vehicles known for performance, reliability, and value.
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